Wellness

2023

WHAT'S INSIDE THE REPORT

Frustrations and disappointments with the category

5 graphs

5 quotes


New usage trends

3 graphs

3 quotes 


Customer segments

4 segment descriptions, including quotes and demographic information


The superpowers people hope to get from different categories

5 graphs

5 quotes


Cognitive biases impacting consideration and purchase different categories

Expert analysis


Emotional benefits, and why they matter

4 quotes

1 graph


Functional benefits, and why they matter

4 quotes

1 graph

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