Gen-Z
2023
WHAT'S INSIDE THE REPORT
WHAT'S INSIDE THE REPORT
Demographic details
Demographic details
Income
Age
Ethnicity
Relationship type
Neighborhood type
Zipcode
Product qualities deserving premium prices (in their minds)
Product qualities deserving premium prices (in their minds)
3 quotes
1 graph
What they're currently trying to achieve in their lives
What they're currently trying to achieve in their lives
4 quotes
1 graph
Personal philosophies and attitudes toward ...
Personal philosophies and attitudes toward ...
work, ambition, striving, achievement, corporate ethics, personal ethics, altruism, cancel culture, tradition, work-life balance, partnership
13 graphs
5 quotes
Who they want to be ...
Who they want to be ...
At work, in their larger lives
3 graphs
3 quotes
How they see themselves improving the world
How they see themselves improving the world
3 quotes
1 graph
See how these things apply to Gen-Z consumers generally
See how these things apply to Gen-Z consumers generally
See how these things apply to your own custom segment of Gen-Z consumers
See how these things apply to your own custom segment of Gen-Z consumers