Affluent Consumers

Demographic details

Age

Ethnicity

Relationship type

Children, and their ages

Neighborhood type

Product qualities deserving premium prices (in their minds)

3 quotes

1 graph

What they're currently trying to achieve in their lives

4 quotes

1 graph

Personal philosophies and attitudes toward ...

work, ambition, striving, achievement, corporate ethics, personal ethics, altruism, cancel culture, tradition, work-life balance, partnership

13 graphs

5 quotes

Who they want to be ...

At work, as a partner, and as a parent

3 graphs

3 quotes

How they would like to get meaning from their lives

1 quote

1 graph

How they see themselves improving the world

1 quote

1 graph

Ethical commitments they want to see from brands

3 distinct segments

3 quotes

3 graphs